STAND NUMBER: 763

Exhibiting at the Foreign Direct Investment Expo

Fuze Research

We are passionate about giving our clients a competitive edge.

Your business is constantly changing. As your business evolves, we can help you improve sales, segment and target customers more effectively and strengthen brand loyalty using our unique Fuze Metrics system. We ensure that your customer is at the heart of everything you do.

In order to deliver our brand vision - fusing insight-action-impact to transform your business and people - we developed our core product the Fuze Metrics in 2015. The Fuze Metrics allows our clients to develop their own tailored research 'system' that fits around reporting priorities, delivered across multi-sites, benefits multiple business functions and provides strategic clarity with the customer at the heart of the business. In this process we scope the project to ensure we challenge existing assumptions/systems and ultimately dedicate resource to target the right questions to get the right impact; which typically are commercial imperatives.

And then using our methodology to develop bespoke design packages to communicate the results (in various innovative ways) so that actions are owned and integrated into the business. Ultimately, we want something to happen with the research and not sit on a shelf gathering dust.

We have developed various Fuze Metrics `partnering` projects with wide range of clients across a variety of sectors. The Fuze Metrics are not sector-specific and whilst at a macro level the process follows the same path (with a focus on efficiencies and scaling) the micro-detail is always `client-driven` and bespoke. We have a track record of delivering `impact` and demonstrating commercial and organizational benefit to all parts of the business (internal and external), such as international product development, marketing effectiveness, financial ROI, product testing, customer journey mapping, brand evaluation and positioning, operational excellence management, people development and talent management, exploiting commercial opportunities and so on.

We currently operate across a wide range of sectors and industries, such as inward investment and economic development, higher education, leisure and tourism, retail, technology and IT, property management ranging from large corporate clients to fast growing and dynamic SMEs. Our understand the need and have experience in operating in various international markets and the challenges-opportunities that operating in different cultures may present.