Theatre 19

Thursday 16th November

Friday 17th November


11.00 - 11.30

Carlos Salamanca

Doing Business in Latin America – A land of opportunities

We will introduce a global picture of the main countries of Latin America where develop businesses is highly interesting. We will overfly some risks that we should take into account before doing business in Latin America. Finally we will show the multi products that the region can offer for export but as well the need for imported products to give a clear overview of the multiples opportunities in both directions.


11.45 - 12.15

Mark Garrity

SMEs, Currency Volatility, Brexit and Simple Solutions

This seminar identifies the potential risks with currency volatility that SMEs face when they trade overseas and the impact on their bottom line. It discusses some potential outcomes that may arise from the uncertainty leading up to the time that the UK exits the EU, and considers some of the impacts that these may have on SMEs. Offers some simple solutions and methods that SMEs may choose to protect themselves.


12.30 - 13.00

Scott Blacklin

Donor Funding and Engagement

Success in any market requires a clear understanding of the priorities, resources and decision-making processes of key customers and their stakeholders. This is even more challenging in emerging markets. External flows of development funds into these countries drive economic development and reveal important internal dynamics. A company which has a command of these donor funding flows will have a better understanding of a country’s development priorities and the decision makers behind them. Such a company will have more opportunities to engage its customers at higher and more strategic levels. Moreover, the company will be able to develop important management tools for its international operations, e.g. enhanced sales, superior sales pipeline, better forecasting and customer intimacy. This seminar will detail engagement methodologies and practices which can enhance the scope and manageability of sales operations in emerging markets.


13.15 - 13.45

Nousheen Jalal

Talent Mobilisation Considerations for Brands that are Taking on the World

Have some of your best business leaders struggled, or even failed terribly, after they took on a role in a new market? Let''s talk about enabling managers to live up to their track record and deliver high performance when breaking into new territories.


14.00 - 14.30

Gabriele Carboni

Social Media strategies to approach international markets

The workshop will address the analysis of the actual support that can be obtained through the use of web channels for the purposes of the internationalization process. Using a Case Study, it will be presented a general overview of the best Web Marketing strategies for approaching or consolidating activities on foreign markets.


14.45 - 15.15

Mark Neal

Generating Export Sales Leads – The key to profitable exporting

There are lots of ways to try to get into exporting, some of them work for large companies but many do not work for smaller SME’s such as using agents or setting up a new office in the target country. Export Worldwide has a proven cloud based platform and roadmap for cost effective export growth, generating leads in 20 languages covering 80% of world trade. Listen to how we grew Export sales from £60,000 to over £2,000,000 in 5 years and the internet tools, modern telephony and sales techniques we used to achieve this.


15.30 - 16.00

David Wignall

The New Silk Road (OBOR) and Marco Polo’s successors

The New Silk Road, China’s One Road One Belt and its implications for European Trade with Asia, there will be a specific focus on interpreting if this is relevant for small and medium sized business and if so how? (Subtitle: What can Marco Polo teach businesses about trading with Asia).


16.15 - 16.45

Tony Leach

Going for growth through Exporting & Importing

We will discuss and highlight some of the key factor with regards to Supply Chain and Logistics challenges to those new to exporting. The emphasis of planning, agreeing terms of trade and payments as well as many other aspects.


17.00 - 17.30

Emil Stickland

International eCommerce

An synopsis of the major barriers to international ecommerce, and how companies might overcome them to maximise cross-border trade online.