Theatre 20

Thursday 16th November

Friday 17th November


11.00 - 11.30

Agnieszka Szrubkowska

How to develop an international digital marketing strategy

If you are/would like to focus on trading and exporting your products and services internationally, you need to have a solid international digital marketing strategy in place. We’ll be discussing what needs to be considered when entering new markets and how digital can help you reach your target audience.


11.45 - 12.15

Garvan Walshe

Trading with the world after Brexit

The word “trade” conjures up the image of a sailing ship, somewhere near the spice islands, that deposits its bundles of cloth and receives a cargo of spices in exchange. But modern trade is about building business relationships with suppliers and customers across borders. Brexit will change the way these relationships are built. Learn how to adapt to deal with this major change.


12.30 - 13.00

Enrica Sighinolfi

How Technology Can Support International Trade and Investment

Coming Soon...


13.15 - 13.45

Patrick Maupard

How to tackle the main challenges of entering the French market

This seminar examines certain challenges associated with entering the French market and ways to combat them in order to truly profit from what France has to offer. Throughout the seminar Patrick Maupard, CEO of Maupard Fiduciaire, will provide niche and useful insights and analysis with regard to investing in France. As a significant player in the Eurozone and a major hub for the rest of Europe, insights into SME entry into France could be the next step for many SMEs looking to expand overseas.


14.00 - 14.30

James Houston

Opportunity Nigeria

The seminar focuses on Nigeria’s position within Africa, a continent which is now home to ten of the World’s fifteen fastest growing economies. We will look at how to access the opportunities in Nigeria and the role of the Nigerian-British Chamber of Commerce. The session will address the perceived challenges of operating in the Nigerian market and balance it against the opportunities of engaging with Africa’s most populous country and fastest growing consumer class. We will also be looking at the impact of the fall in Oil prices.


14.45 - 15.15

Annette Klerks

Düsseldorf – Your base in Europe

The City of Düsseldorf is one of the most successful business locations in Germany and Europe. Düsseldorf’s economy is very international and strong in ICT, wholesale and retail, industrial production, marketing and creative industries. Companies choose Düsseldorf because of the outstanding B2B potential, the international airport, efficient infrastructure, high quality of life and attractive location costs. The Office of Economic Development is a one-stop agency supporting companies with tailored services: i.e. assisting investors with administrative procedures and permits, relocation of expats and finding office space. In our presentation, we will focus on the potential of the business region of Düsseldorf, explain its advantages to British companies and outline the support available to companies.


15.30 - 16.00

Dr Akanimo Odon

Why is the African market fast becoming the preferred investment destination – Strategic insights, challenges and opportunities

According to The Africa Competitiveness Report 2013 put together by the World Economic Forum, The World Bank, The African Development Bank and the Ministry of Foreign Affairs of Denmark, there is a growing international attention focused on Africa as an investment destination and mounting talk of an African economic renaissance. The report emphasized the enthusiasm in global players driven by ten years of increased strong growth in Africa amidst the global economic crises that other continents of the world have faced. With over a billion people and averaging growth rates of over 5 percent in the last decade, it is a business destination of immense potentials. Across different sectors, Africa provides a market for extensive business growth and development especially for overseas companies – whether big companies, organizations or SMEs.


16.15 - 16.45

Rupa Jha & Azhar Sheikh

UAE freezones- Customized gateways to enter global business

With more than 40 specialized free zones in UAE, entrepreneurs are enjoying tax benefits, 100% ownership and access to specialized knowledge . From incubators to customized industrial and logistical support is inviting both startups and large scale companies to set up their base. They are creating a platform to run global business with least economic and competitive pressure. Crystallized free zones are witnessing a growth in entrepreneurship and opening doors to creativity and innovation. They are not just introducing your company to the global market but also preparing you for the global competition by providing world class infra and support system.